Havenly's mission is to make great interior design affordable, accessible and fun. Their online platform gives clients the ability to work 1:1 with a real interior designer.
I joined Havenly as an E-Designer, and later joined their Design Operations team. My main focus was launching and growing Havenly's "try before you buy" offering, Havenly Consult (neé Design Quickie).
Collaborating daily with our Tech and Product teams, I learned firsthand the importance of listening to your user. I synthesized both e-designer and client feedback so we could iterate on our products quickly and help move the needle on OKRs.
Havenly's design process is a classic example of the iterative design process. Clients would complete a Room Profile detailing dimensions, color and style preferences, and their designer could message them to gain clarification or immediately suggest items for review.
Through a series of design deliverables (Ideas, Concepts, and Layouts), clients and designers exchanged feedback and revisions as needed until the client was 100% in love with their design.
Stephanie had recently purchased a new home in Nashville with her husband and had a spare room that she was hoping to turn into her "femme den" — a space she could dedicate to her vanity and let her glam personality shine through. The room was decently sized, so she wanted to optimize the space by having the option to use it as a guest room as well.
Stephanie provided several Pinterest images showing bold pops of color, modern lines, and feminine accents. I sent over three initial ideas to get a read on which direction she wanted to take:
Much to my delight, Stephanie was interested in going with a dramatic palette. It's rare to get a client who isn't afraid to paint their walls black lacquer, but I was lucky to find one! Our next step was to create a concept board, containing all the furniture, wall treatments, and accents she'd need to complete her room.
She had a budget of about $4000 and I mixed in quality pieces for the seating / desk with more budget friendly options in the lighting and accents.
After finalizing our pieces, we moved on to the layout and floor plan, so Stephanie would know exactly how to execute her look as her pieces started to arrive. I'm excited to see how this space turns out!
Working with Havenly's Marketing team, I also assisted on several photo shoots, styling rooms and vignettes for blog and marketing content. Given my strong feelings on table runners and chargers, tablescape design quickly became my area of expertise.
Featured on: Apartment Therapy, KTLA, Havenly's Hideaway magazine